How to Implement a Sign & Lighting Maintenance Process for Your Facility
Friday, June 19th, 2020
For any facility manager who cares for a storefront, a positive brand image is critical for getting and sustaining success. And to take things further, having a sign and lighting maintenance process is essential for keeping your branding and business reputation at its best. From parking lot lights to pylon signs, anything that visibly represents your brand publicly can impact your bottom line. However, knowing exactly how to coordinate and set up a maintenance process is not a simple task.
In this article, we’ll dive into the five areas that must be addressed in any sign and lighting maintenance routine for a facility.
1) Schedule Preventive Maintenance
From the moment a storefront and parking area is open for business, it is best to begin regularly scheduling time for preventative maintenance so you can ensure that your investments stay in top-notch shape for many years to come. A regular maintenance schedule from an expert is a time to detect potential threats and safety concerns, and it can be arranged on a weekly, monthly, or annual frequency. While it may seem more costly to schedule a maintenance appointment even when you aren’t sure if anything needs repair, just having this proactive habit will save countless dollars since you’ll catch problems early on before they become more expensive to fix.
2) Respond Quickly to Emergency Damage
In the case that some of your exterior signage or lighting needs to be fixed, be sure to have the repairs made immediately to avoid greater damage and hazards. For example, burnt-out lightbulbs within channel letters left unchanged for several days can mean several potential customers could overlook or miss your storefront when it’s dark outside. Or, if your directional signs were broken or uprooted by strong winds due to a storm, drivers in your parking lot area could find themselves in a car accident from driving in the wrong direction.
PRO TIP: Find a service provider that has a hotline via phone to receive maintenance requests.
3) Refresh Old Facades & Outdated Lights
Maintenance for signage and lighting is also the effort of keeping your exterior signage and parking lot lighting in excellent condition. This can range from refreshing faded plastic in a backlit illuminated awning to simply upgrading to LED lightbulbs in your current parking lot lighting. Keep an eye on facility trends and your competitors to ensure your building doesn’t fall far behind. By constantly revitalizing your facility storefront with small upgrades to your signage and lighting, your brand will always be represented in a positive light — and customers will take notice of that.
4) Incorporate Maintenance Into Your Service Channel
Many facility managers use service channels to efficiently take care of the buildings they manage so they can deliver a premium brand experience. If you are using a software to manage the services of your facility, for things such as provider management and energy usage, make sure to also include your sign and lighting maintenance services within your platform. By having your exterior signage and lighting maintenance provider in your service channel, your maintenance needs can be automated. That way, you will be able to quickly dispatch an expert to make a repair on a moment’s notice without having to pick up the phone or do online research for help.
Our Sign & Lighting Maintenance Program
Once a sign has been designed, manufactured, and installed, our work doesn’t just end there. In addition to being a signage provider, the Sign & Lighting Maintenance Program by Cummings Resources can also cover all of your needs when it comes to maintaining exterior signage and lighting. Plus, we have the resources to service the lights in your signs, parking lot, and anything else that’s outside. From gas station price lights to neon signs, our nationwide network of expert vendors are able to provide support at your request to take care of your needs.
By constantly maintaining your facility, your customers and patrons will think well of your brand and want to be at your facilities. Keep these pieces of advice in mind as you implement a sign and maintenance process for your facility. And if you need a sign and lighting maintenance provider, please reach out to Cummings Resources and our team expert technicians will be ready to help!
WHY BUSINESSES CHOOSE CUMMINGS RESOURCES
Cummings Resources is a national signage provider specializing in design, manufacturing, and national rollouts of new exterior & interior sign products. Cummings is headquartered in Nashville, TN, and serves market segments including retail, hospitality, food service, petroleum, automotive, and more. Even after 70 years, Cummings is among the fastest-growing national signage providers in the United States while maintaining a reputation as an industry leader.
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